Heather Graham Foxy Bingo
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BRIEF
Procure global film talent to become the real life face of Foxy Bingo; Mr Fox. Beyond secured Heather Graham to undertake part in Foxy Bingo’s global PR and advertising campaign. The advert saw Heather adopt the role of the previously anonymous Mr Fox (dressing up in costume), culminating in a reveal to the audience at the end of the spot.
BEYOND VALUE
The services were broad in nature and Beyond negotiated for PR services and deliverables, so that we were able to drive editorial awareness of the partnership. The advert term was for 12 months and a short extension was put in place, as it was so successful in key territories. The budget was very slim and Beyond leveraged other campaign work to negotiate down on Heather’s fee.
| Type | Public |
|---|---|
| Industry | Online gambling / Online bingo |
| Founded | 2001 in London, UK |
| Founder | Simon Collins Patrick Southon |
| Headquarters | , |
| Adele Lawton, Group Head of Bingo Brands[1] | |
| Products | Foxy Bingo, Foxy Games, Cheeky Casino. |
| Parent | GVC Holdings |
Cashcade Ltd is a UK-based online gambling marketing company that was a pioneer in the introduction of the concept of ‘free bingo’, as well as the delivery of online bingo to the mass market.[2] It was founded in 2001 by Simon Collins and Patrick Southon and was acquired by PartyGaming Plc in July 2009.[3][4]
The company subsequently became part of bwin.party digital entertainment plc in March 2011, following the merger of PartyGaming with bwin Interactive Entertainment AG[5]
Cashcade’s current parent company is now owned by the multinational online gambling operator, GVC Holdings , who took control of the business as part of its acquisition of Bwin.party and subsequently Cashcade in February 2016 following a competitive bidding process with 888 Holdings.[6][7]
Brand History[edit]
Cashcade owns a portfolio of online bingo and casino brands, including Foxy Bingo, Foxy Casino and Cheeky Bingo.[8]
Foxy Bingo[edit]
Foxy Bingo is an online bingo site that features a human-sized foxmascot called ‘Foxy’ whose identity remained anonymous until March 2017 when Heather Graham was revealed as the new face of the brand.[1]The Mirror as the new face of a £10 million Marketing Campaign.[9][10]
Foxy Bingo is Cashcade’s flagship brand and was acquired by PartyGaming in 2009.[11][12]
Heather Graham Foxy Bingo Costume
Foxy Games[edit]
Foxy Games was founded in April 2015 as Foxy Casino, and is the slots and live game room derivative of Foxy Bingo. The games hosted on the website aim to prioritise mobile use.[13]
Cheeky Bingo[edit]
Cheeky Bingo was first established in 2009, where it won an awards for the ‘Best Newcomer’ and ‘Best Innovation’ at the 4th Annual Online Bingo Summit.[14]
Foxy Bingo Games
Cashcade Charity Work[edit]
Cashcade has sponsored several charities including in 2009 being a lead partner for Red Nose Day other work includes Motor Neurone Disease Association, The Vision Charity and The Disability Foundation.[15][16]
References[edit]
- ^Menmuir, Ted, (8 August 2016). GVC Appoint Adele Lawton as Group Head of Bingo. SBCNews.co.uk.
- ^Mortimer, Natalie (5 March 2014). Cashcade Ltd enlists UM London for Foxy Bingo and Cheeky Bingo brands. TheDrum.com.
- ^Osborne, Alastair (13 February 2008). Cashcade flush on £100m float prospect. The Daily Telegraph.
- ^(23 July 2017) PartyGaming expands bingo business, acquires Cashcade for up to £95.9m. ProactiveInvestors.co.uk
- ^Murphy, Paul(29 July 2011). partygaming and bwin plan merger. Financial Times
- ^'GVC Holdings (UK): Acquisition of Bwin.Party Digital Entertainment (UK) - Informative Notice - Amendment Treatment in FTSE Indices'. FTSE Russell. 22 January 2016. Archived from the original on 27 April 2017. Retrieved 26 April 2017.
- ^(Date???) GVC clinches £1.1bn deal for Bwin. Financial Times.
- ^O’Carroll, Tristan (23 July 2009). IN&M sells its 18% share in Cashcade. Campaign.
- ^Menmuir, Ted (6 March 2017) Foxy Bingo recruits Heather Graham as new face of Foxy SBCNews
- ^Edmonds, Lizzie (6 March 2017) You're not told Leonardo Dicaprio's age when you read him so why mine The Standard
- ^Sweney, Mark (23 July 2009). Independent News & Media sells Cashcade stake to PartyGaming. The Guardian
- ^King, Ian (23 July 2009). Independent sells Cashcade website to PartyGaming. The Times.
- ^Darkin, Stewart (8 April 2008). Foxy Bingo launches casino site. IntergameOnline.com.
- ^(3 February 2009). Cashcade scoop four coveted awards. Daily Mirror.
- ^Lisa (2 November 2009) Bingo Giant Cashcade raising funds for charityArchived 28 November 2011 at the Wayback Machine thebingofinder.co.uk
- ^Galecki, Irek (1 February 2007) Foxy Bingo joins forces with Katie PriceArchived 2 January 2013 at the Wayback Machine, ukgamblingonline.com
Heather Graham Foxy Bingo Images
External links[edit]
